Complex deal strategy
Pursuit strategy for large, multi-stakeholder deals, from qualification through negotiation and close.
- Qualification and pursuit strategy
- Deal structuring, pricing, and negotiation
- Executive and stakeholder alignment
Strategic advisory
Purposeful strategy, exceptional outcomes.
Senior advice for founders and leadership teams on the moments that move revenue most: the complex deals you need to win, the key accounts you need to grow, and the plan to get growth back on track.
Services
Focused where revenue is won or lost
Intentio concentrates on three areas where senior, enterprise-tested judgment makes the biggest difference.
Key account growth
Account plans that deepen relationships, protect renewals, and grow wallet share with your most valuable clients.
- Strategic plans for your top accounts
- Executive relationship mapping
- Retention and expansion strategy
Return to growth
A focused reset when revenue has stalled, key accounts are at risk, or the pipeline isn't converting.
- Diagnosis of where growth stalled
- Recovery plans for at-risk accounts
- A reset revenue plan with clear priorities
Where we help
The outcomes clients come to us for
Keep and grow your best clients
Higher loyalty, stronger renewals, and greater wallet share with the accounts that matter most.
Raise win rates on complex sales
Sharper qualification and pursuit discipline on large, high-value opportunities.
Restart stalled growth
A clear view of what's holding revenue back and a plan to get it moving again.
Strengthen pricing and deal structure
Pricing, terms, and recurring revenue models that protect margin and close.
How we work
Senior advice, scoped to what you need
Every engagement is strategic advisory: focused, senior counsel on a defined challenge, delivered directly by Andrew.
Strategic advisory
We agree on the challenge, the outcome you need, and how we'll measure it. You get an experienced partner in the room for the decisions that matter, without adding a full-time executive.
- Clear scope, timeline, and deliverables
- Direct access to Andrew, not a junior team
- Practical recommendations your team can act on
Intentio takes on a small number of engagements at a time.
Format
Scoped project
A defined piece of work over a set period, such as a must-win pursuit, a key account plan, or a growth diagnostic.
Format
Advisory retainer
A set number of hours each month for ongoing counsel on deals, accounts, and revenue decisions as they come up.
Diagnose
A conversation about your goals and where revenue is getting stuck.
Plan
A focused plan with clear priorities, owners, and measures of success.
Advise
Hands-on guidance as your team executes, with regular check-ins on results.
Andrew Stafford
Founder
- Experience20+ years
- FocusCloud, SaaS, services
- SectorsIndustrial, retail, logistics
About
Enterprise experience, applied with intent
Andrew Stafford has spent more than two decades in senior technology leadership, including a long career at IBM in Director and Senior Director roles across strategic accounts, business development, and large deal pursuit.
He has managed multi-million-dollar portfolios, built relationships with Fortune 1000 brands across industrial, retail, and logistics sectors, and led high-stakes revenue initiatives in cloud, SaaS, and services.
Through Intentio, he advises a small number of founders and leadership teams at a time on the deals, accounts, and growth decisions where that experience matters most.
Empowering businesses. Enabling growth.
Contact
Let's talk about what you're working toward.
Tell us a little about the challenge. If it's a good fit, we'll set up a short conversation to talk it through.
You can also connect with Andrew on LinkedIn.